Blow Energy is a powdered energy drink mix aimed at ultra-hip party-goers. It comes in a vial of white powder - so you too can pretend you are popping some hard stuff into your drink.

From the maker:

“Blow is seductively cool, powerfully effective and our marketing is admittedly edgy.”

“Edgy” means marketing the vial of caffeine as a party drug, along with media promotions showing images of slutty women and pervy men. Not really edgy; the illicit drug thing has been done before - and as for the scantily clad ladies - well that’s as old as advertising itself.

Blow packs a punch: 240mg caffeine and 2000mg of Taurine.

The associations between good ole humble caffeine and hard drugs are a little disturbing. Someone somewhere is seriously going to start getting the wrong idea and wreck it for all the rest of us.

 

 

 

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